SEO & Marketing Built for Contractors
Get found on Google Search and Maps when homeowners need you, and turn that traffic into booked calls. Digital marketing for trades and home service businesses nationwide.
Rated by contractors on Google. No long-term contracts.
Google Map Pack
- 1
Your Business
★★★★★ 5.0 · Open now
- 2
Competitor
★★★★★ 4.6 · 212 reviews
- 3
Competitor
★★★★★ 4.4 · 98 reviews
Plumber in Your City | 24/7 Service
yourbusiness.com
New call from Google
"Water heater's leaking. Can you come out today?"
SEO That Keeps Your Schedule Full
Homeowners don't scroll. They call one of the top three businesses on Google and move on. We put you in that top three and keep you there, so the calls come in whether you're on a job or not.
Referrals slow down, Angi and HomeAdvisor sell the same lead to four other contractors, and ads stop the day you stop paying. Ranking on Google, through local SEO and a well-run Google Business Profile, keeps the phone ringing without paying for every click.
We've been in the trades. We measure SEO in calls and booked jobs, not impressions.
Under 10 60+
calls a month for a plumber in the Denver Metro after we got them to #1 in Google's Map Pack.
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Not in the Map Pack
The top 3 in Google's Map Pack get the calls. Spot 7 might as well not exist.
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Renting your leads
Angi sells the same lead to four contractors, and you end up fighting on price.
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A site Google ignores
Thin service pages, no city pages, nothing that tells Google to send people your way.
Built for the Trades. All of Them.
We don't spread thin across restaurants, retailers, and SaaS startups. Contractors are all we do. That means we know your busy season, your dead season, your high-value keywords, and the objections your customers have before they call.
Plumbing
When pipes burst, people search fast. We make sure you're the first call they make, and that the lead gets booked, not lost.
Learn more
Roofing
Storm season or not, homeowners need roofers and they do their research online. We keep your pipeline full and make sure your GBP and website do the selling before they even call.
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Water Damage
2am emergency calls are your bread and butter. We make sure you rank first and your automation responds within seconds when you can't pick up.
Learn more
Diesel & Auto Repair
Competing with dealerships and chains is a different kind of fight. We help independent shops own their local market and build a reputation that brings customers back.
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HVAC
Seasonal demand. Emergency calls. Fierce local competition. We help HVAC companies dominate local search year-round and automate the follow-up so no summer rush lead goes cold.
Learn moreYour Growth & Operations Engine
We don't sell you a service and disappear. We build you a complete system: one that fills your pipeline, works it automatically, and keeps your business running lean.
Growth Engine
SEO, Google Business Profile & web
We make sure your phone rings by building the search presence that puts you in front of local customers the moment they need you.
- Page-one SEO for your highest-value service keywords
- Map Pack dominance: top 3 Google local results
- High-converting websites built for trades, not templates
- Google Business Profile optimization and management
- Local citation building and review strategy
What you get
A steady, predictable flow of inbound calls from qualified local customers who are ready to book.
Operations Engine
Automations, lead management & AI agents
We make sure the phone gets answered and the job gets booked. No lead goes unanswered, no quote dies in an inbox.
- Missed-call text-back: instant response within seconds
- Automated quote follow-up sequences
- AI-powered appointment booking
- Lead pipeline tracking: every lead in one dashboard
- Review request automation after every completed job
What you get
Leads that actually convert. A pipeline you can see. Hours back in your week because the follow-up runs itself.
Gary Magill
Founder, HighPoint Digital
ASE
Certified mechanic
Built by a Former Diesel Mechanic
Most marketing agencies have never run a service business. They've never dealt with a slow season, a crew sitting idle, or the pressure of keeping a pipeline full when the phone goes quiet.
I spent 15 years as an ASE-certified diesel mechanic before I started HighPoint Digital. I've been on the other side of the invoice. I know what it's like to have good work and not enough customers to give it to, and I know what it's like to be sold on marketing that didn't move the needle.
That's why HighPoint measures success the way you do: by jobs booked and money made. Not impressions. Not clicks. Not "brand awareness."
We built the Operations Engine because we saw too many clients rank on page one and still lose the job to a competitor who called back faster. And we don't lock you into long-term contracts. We earn your business every month.
45+
Contractor clients served
15+
Years in the trades
0
Long-term contracts, ever
Simple Process. Real Results.
No 6-month onboarding. No mystery. Here's exactly how we go from first conversation to a fully running system.
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Free Strategy Call
We look at your market, your competitors, and your current setup, marketing and operations. We identify where the biggest revenue leaks are and what to fix first. No pitch. No pressure. Just honest intel.
01 -
Custom Game Plan
We build a plan specific to your trade, your service area, and your revenue goals. You see exactly what we'll build, why it matters, and what results to expect at 30, 60, and 90 days.
02 -
Build & Launch
We move fast. Growth Engine clients typically see ranking movement within 30-60 days. Operations Engine clients usually have their automation running inside the first two weeks. Full setup, full training, full handoff.
03 -
Optimize & Scale
We review your numbers every month. What's driving calls? What's converting? What's leaking? We adjust, expand, and double down on what's working, and report it all in plain English.
04
Month-to-month means we keep earning your business. Every month.
I hired HighPoint Digital to help with my daily scheduling lead follow-ups and got set up using their Digital Foreman system. It runs in the background and keeps my calendar full without me having to lift a finger. Highly recommend them for any contractor looking to scale.
Armani Waller
1 month ago
Case studies
Don't Take Our Word for It.
See the Results.
Before we started, this plumber barely showed up in Google's Map Pack anywhere in town. Now they come up first almost everywhere, and calls went from under 10 a month to 60+. Our case studies are full of results like this.
Keyword:
emergency plumber castle rock
Before: customers couldn't find them After: #1 in the Map Pack What You're Looking At
Picture a customer standing on each circle, searching Google for an emergency plumber. The number is this plumber's spot in the list of businesses Google shows. A 1 means they're the first one listed. A 20 means the customer had to scroll past 19 other plumbers to find them. The first 3 get 93% more calls, website clicks, and directions than spots 4 through 10, per a SOCi study.
Calls a month
Under 10 60+
Spot in the Map Pack
#20+ #1
Competitors ahead of them
19+ 0
Town where they come up first
0% 95%
Meet the Digital Foreman
Our proprietary automation platform, built specifically for contractors. It's the Operations Engine running at full power: one dashboard that shows you every lead, every job, every follow-up, and every dollar in your pipeline. It is live and running for contractors today.
Lead capture
Every lead captured automatically. No one slips through the cracks.
Automated follow-up
Instant follow-up sequences that book jobs while you're on-site.
Review generation
Systematic 5-star review requests after every completed job.
CRM pipeline
Leads, estimates, booked jobs, and revenue in one place.
Set up in about a week. Month to month.
Digital Foreman
Example viewPipeline
- New lead
- Follow-up sent
- Estimate scheduled
- Job booked
Recent activity
- New lead captured from Google just now
- Missed call texted back just now
- Follow-up sent on an estimate just now
- Estimate scheduled just now
- Job booked just now
- Review request sent just now
Example view
Contractor Marketing FAQs
No corporate speak. Just honest answers from someone who's been in your boots.
Still have a question?
Talk to us directly. No sales script.
Or browse our contractor marketing guides.
Simple: Gary built this agency after 15 years as a diesel mechanic. He knows what it's like to deal with emergency calls, demanding customers, and tight cash flow. Most agencies treat contractors like any other client. We built our entire process around how trades businesses actually work, and we measure success by phone calls and booked jobs, not clicks or impressions.
Never. We operate month-to-month because we believe we should earn your business every single month. If we're not delivering results, you can walk. That's how confident we are in what we do.
Most clients see measurable increases in calls and leads within 30-60 days. SEO takes a bit longer (typically 3-6 months for significant ranking improvements), but PPC and GBP optimization can drive results almost immediately. We'll set realistic expectations on your strategy call.
It depends on your trade, your market, and where you're starting from, so we won't promise you a number up front. What we will do is track every call, every lead, every booked job, and your Google and Map Pack rankings, so you can see exactly what your marketing is producing. We'll set realistic expectations on your strategy call before you spend a dollar.
We're based in Denver and specialize in the Denver metro area, but we work with contractors across Colorado and select markets nationwide. If you're outside Colorado, reach out and we'll let you know if we're a good fit.
HVAC, plumbing, electricians, roofing, water damage and fire restoration, garage door, and diesel and auto repair. If you're a contractor or trades business that depends on local customers finding you and calling, we can help.
We use call tracking software so you can hear every call that comes in from your marketing, and we track your Google and Map Pack rankings across your service area. You'll get monthly reports showing your rankings and exactly how many calls, leads, and booked jobs came from each marketing channel. No hiding behind vanity metrics.
Ready to Stop Losing Jobs to Competitors?
Whether it's your rankings, your lead follow-up, or your back-office operations, we'll find where the revenue is leaking and build the system to stop it. A free 30-minute call. No contracts. No pressure. Just a straight conversation about what it would take to fill your calendar and keep it full.
No contracts · Month-to-month · Cancel anytime